Let promotions go out on their own

You send a campaign when you remember to. A rule goes out on its own, always, without you watching. It is what keeps the program working during the weeks you are busy.

In Campaigns you can schedule things like:

• Welcome coupon — to someone who just signed up. "Thanks for signing up! Here's a welcome coupon."
• Birthday — to whoever has a birthday that month. "Happy birthday! This month it's on us."
• Win back the sleeping ones — to those who have not visited in a while. "We haven't seen you in a while and we miss you."
• Double stamps on certain days — for example, double stamps on Mondays.
• Event codes — for a fair or a specific date.

All the texts come suggested and you can change them. Write them the way you speak: customers notice the difference between a template and something you wrote.

Start with the welcome one. It pays off the most, because it lands right when the customer has just met you and still remembers you.