Ask your customers what they thought

Go to Surveys and create one. Add your questions and publish it — until it is published, it cannot be sent.

You send it to whichever group you choose, just like a campaign. The customer gets an email — "{business} wants to ask you something" — with a link that is theirs alone.

What makes this useful, and it is not obvious: every answer becomes a filter. You can later pick out "those who said the coffee was cold" and send them an apology coupon, or "those who gave 5 stars" and invite them to leave a review.

If you want, you can reward whoever answers with stamps or points.

Three practical things:

• Few questions. A long survey does not get answered.
• Resending does not mint a new link: if you send the survey to someone again, they get the same one.
• Answers are private: you see them, they are not published anywhere.